Techniques Not to Use
3rd July, 2010 - Posted by Troy - 1 Comment
It is worth letting you know that sometimes your competition has also done something deceptive like hiding the keywords in their text. One way this is done is to use a font color that is the same as the background and the only way a visitor would find evidence of this tactic being employed is to highlight the page therefore showing the hidden text.
Cloaking is a server tactic designed to hide keywords and effectively deceive the search engines into granting rankings that the sites do not really deserve. This server technology submits alternate pages when the search engine looks for the page to index it. These stealth techniques were designed to give content to the search engine that is exceptionally keyword loaded in an attempt to bias the crawler into giving the page a higher ranking position than it deserves. Some people also submit pages for indexing that present the spiders with content that differs from what your browser will see. I would strongly discourage using this type of technique as this is true spam and if you’re found out you will find that your site is either shut down because you have broken one of the rules you agreed to with your hosting company and at the very least you would find that your site has dropped of the search engine map.
Posted on: July 3, 2010
Filed under: Uncategorized
1 Comment
Rob Wilson
September 7th, 2010 at 10:08 pm
Hi, this was the best explanation of this technique I have ever read!
And I agree, definitely a technique not to use. And would explain why sometimes a page ranks highly in a search that appears to not have enough to do with what it was that I really wanted to know about.
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